The Best Features Start With a Great Idea

Some of the most memorable features in Mid-Western Living start with a simple idea between local businesses.

A shared theme.
A collaborative concept.
A group of passionate business owners coming together to create something bigger than they could alone.

And honestly? Those features are often the ones readers love most.

Our collaboration advertorials are designed to help local businesses share the investment, increase exposure, and tell richer, more engaging stories together.

But the best part is this:

You are not limited to the ideas we come up with.

We would love to see more businesses get creative, think outside the box, gather a few business besties and pitch something unique together.

Maybe it’s:

A “Girls Weekend in Mudgee” feature with accommodation, wine, dining and shopping

A local makers trail

A wedding or event inspiration guide

A wellness collaboration

A foodie itinerary

A seasonal styling shoot

A hidden gems feature

A “Meet the Makers” spread

Or something completely different.

The beauty of collaboration advertorials is that they feel less like advertising and more like storytelling - which is exactly why readers engage with them.

Here’s why they work so well:

Shared investment
The cost is split between participating businesses, making premium editorial exposure far more accessible for small businesses.

Stronger storytelling
Themed features naturally create more engaging, valuable content that readers genuinely want to spend time with.

Aligned audiences
You are showcased alongside complementary businesses, helping position your brand within a wider regional experience.

More exposure for everyone
When multiple businesses are involved, everyone shares and promotes the feature - creating even greater reach across print, digital and social media.

Community connection
Collaborations reflect what Mid-Western Living is all about — local businesses supporting one another and growing together.

Some of our recent collaboration features have included:

• Let’s Grab Coffee

• Winery Trails

• Seasonal Gift Guides

• Themed Double-Page Features

But we are always open to fresh ideas.

So if you’ve been thinking:
“I’d love to be featured, but I’d want to do something a little different…”

This is your sign to make it happen.

Reach out to a few businesses you love working with.
Brainstorm an idea.
And let’s create something incredible together.

To discuss collaboration ideas or upcoming availability, simply reply to this email.

The best regional stories are rarely built alone.