The businesses people remember

One of the questions I'm asked most often is, "How many issues should I be in?"

And my answer is almost always the same.

"That depends... do you want people to discover you once, or remember you?"

The reality is that marketing isn't usually about one touchpoint. We don't see a business once and immediately become a customer. We might notice them in a magazine, follow them on social media a few weeks later, hear a friend recommend them, and then, months down the track, realise we need exactly what they offer.

That's when familiarity becomes powerful.

Over the past week, three businesses have chosen to book all four upcoming issues of Mid-Western Living. They'll be consistently sharing their story over the next 12 months, staying visible to locals and visitors alike.

As a fellow small business owner, I completely understand that this isn't a decision made lightly.

Cash flow matters. Every investment needs to have purpose. That's why we've always tried to create packages that deliver genuine value, not just more pages.

Each issue places your business in the hands of more than 27,000 print readers through our 6,000-copy distribution, while also giving you an online feature and social media exposure. It's marketing that continues to work long after the magazine lands on the coffee table.

And when you commit to four consecutive issues, you'll also save 20%.

For many businesses, though, the saving isn't the biggest benefit.

It's knowing your marketing is taken care of for the year ahead.

No last-minute decisions. No wondering whether you should advertise this season. Just the confidence that your business will continue showing up, issue after issue, while you focus on doing what you do best.

With Spring Issue bookings closing in just over a week, now is the perfect time to secure your place.

Whether that's for one issue or the next four, we'd love to help share your story.